What's the 3-Step Process to Marketing Your Book?

What’s the 3-Step Process to Marketing Your Book?

MAY 16, 2013 BY RACHEL THOMPSON 

I’m often asked, ‘When is the ideal time to start marketing my book?’ It’s a good question, but let’s go a bit deeper today.

The question should not only be that, but also: how do I ensure I get the most sales when I do release?

Sales vs. marketing. Marketing vs. sales. In corporations, they are often diametrically opposed in technique and vision. As authors, we are both, and it’s that inherent conflict that can create issues.

Today we’ll look at your book release from a marketing perspective. Part Two will focus on sales. Part Three will combine the two.

Let’s deconstruct....

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-CYM