From Orna Ross on Jane Friedman's blog via The Passive Voice:
Self-publishing is not for every writer. In order to succeed, you need to have or develop specific traits, along with certain ways of approaching the publication of a book. Consider the following questions.
1. Are you positive and proactive?
Many writers wait for permission from an agent or publisher to say they are fit for publication—or for a PR campaign to explain why somebody should buy their book. The flip side of this passivity is chronic complaint syndrome: writers moaning about the vagaries of agents or publishers, about the death of bookstores, the dominance of Amazon, etc.
Not independent authors. You must take responsibility for the risks, as well as the rewards, of publishing your own work.
2. Are you brave?
Risk is the core activity of self-publishing. You must risk time on ideas, promotions, or concepts that may come to naught. You must risk money to pay for editorial and design upfront. You must also risk, in some circles, reputation. Family, friends, and many others may see self-publishing as a second-best option. Independent authors must put themselves out there twice over, once in the writing, again in the publishing.
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